Art Deco took its name from the Exposition Internationale des Arts Décoratifs et Industriels Modernes (the International Exposition of Modern Decorative and Industrial Arts), which took place in Paris in 1925. Like most movements in design, Art Deco was a rejection of the soft, curvy forms of the period that preceded it, Art Nouveau. Women enjoyed a period of liberation in terms of their hairstyles, lifestyles and clothing and wanted new, fresh-looking jewellery to go with it.
The Art Deco period was influenced and incorporated designs from China, Japan and India, as well as Egypt. Platinum was the most widely used metal of the era. Gemstone-wise, it was diamonds and coloured stones, particularly sapphires, emeralds and rubies.
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